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Whether you need brand identity design or only a logo, my process follows the same steps. As brand identity designer, we want to be clear with our clients about what we do (and also what no designer can do for you.)
*On larger projects, payment plans with milestones may be appropriate.
Worksheet “homework” will kick off your project. These serve as a jumping-off point for future conversation, and to help organize your thoughts. Your answers don’t need to be polished, don’t worry.
Discovery Worksheet: questions about your history, competitors, and goals
Brand Personality Worksheet: quick exercises in a fillable/clickable PDF
Target audience — their goals, problems, and desired outcomes
Brand archetype — a symbolic character that fits your organization
Brand intangibles — besides your product or service, it’s what else you offer
Brand qualities — a big list of adjectives to draw from
Brand spectrum — where your brand should be positioned on several continua
And more.
You’ll gather and send samples of your existing branding, if you have any, so we can see where we’re starting from and where improvements can be made.
We’ll have video meetings (one or two, depending on your project) to talk over your worksheet answers in more depth, evaluate your existing materials, review competitors’ branding, and discuss moodboards of visual examples we have selected to get your feedback. Many clients find the Discovery phase of the process extremely helpful. It can shape not just the design work done in our project together, but offers clarity on how and what to communicate as a company going forward.
Once the feedback is used to create a new draft of a design, that completes one round of revisions.
A project scope includes 3 rounds of revisions. More are always available, billed at an hourly rate. (It usually takes less than 3 rounds per project component.) For an example of refinements on a logo project, see the Uncorked case study.
After approval of designs, we will create and deliver all final artwork files to you (and any vendors).
If your project includes a brand style guide, all the elements of your brand identity design—logo, typography, color palette, photography style, icons, etc.— will be captured in this document. The result is a valuable reference to keep your visuals on-brand going forward.
If your project contains printed deliverables, I can contact printers for quotes and manage the printing process for you if needed.
A project scope includes 3 rounds of revisions. More are always available, billed at an hourly rate. (It usually takes less than 3 rounds per project component.) For an example of refinements on a logo project, see the Uncorked case study.
After approval of designs, we will create and deliver all final artwork files to you (and any vendors).
If your project includes a brand style guide, all the elements of your brand identity design—logo, typography, color palette, photography style, icons, etc.— will be captured in this document. The result is a valuable reference to keep your visuals on-brand going forward.
If your project contains printed deliverables, I can contact printers for quotes and manage the printing process for you if needed.
A project scope includes 3 rounds of revisions. More are always available, billed at an hourly rate. (It usually takes less than 3 rounds per project component.) For an example of refinements on a logo project, see the Uncorked case study.
Timeframe
Allow 6-8 weeks for a typical brand identity project. Allow 3 weeks for a logo-only project.
